Social Media Threats

Social Media presents a new set of challenges for the business and is a growing area of online brand abuse and fraud. Social Media provides a new mechanism for cybercrime affording the opportunity to distribute phishing and malware content.

Social engineering is a key component of Advanced Persistent Threats — APT attacks and often infrastructure breaches start with a social penetration, with the use of spear phishing.

Social Media provides a broad avenue for brand abuse, copyright infringements via unauthorized or fake accounts, groups and profiles.

Some of the potential uses for a fake social media profile are;

gain a trusted audience for the purpose of a phishing attack

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harvest person information for other types of social engineering

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distribution of targeted malware, malicious mobile Apps, or drive by links

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collect a specific and captive audience to spread false or misinformation

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social-squatting for the purpose of profit

Unauthorised Social Media accounts, groups can lead to a range of associated threats;

fraud losses from phishing and malware

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customer or employee personal identifiable information loss

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defamatory information being spread under the business’s brand

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dilution of the business’s marketing message from duplicate accounts

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C-level staff maybe directly targeted resulting in a range of issues

SOCIAL MEDIA MONITORING

iZOOlogic Social Media Monitoring penetrates deep into the social media spectrum to include:

Global and local social sites

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Keyword and image based heuristics

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Powerful visibility and control

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Threat categorisation

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Correlation of multiple data sources

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Global Security Incident Response

SOCIAL MEDIA PROTECTION

Management of Social Strategy

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Maintain the Social Message

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Reduce Reputational Risk

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Mitigate Adverse Social exposure

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Social Brand Protection

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Corporate Compliance